general appeal

general appeal
1) рекл. реклама типа товара*, общая реклама, реклама общего характера (рекламная кампания, направленная на привлечение внимая к какому-л. виду продукции без указания торговой марки, обычно финансируется ассоциациями производителей)
Syn:
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2) марк. общая привлекательность, привлекательность для широкой публики

Colour photographs and diagrams add greatly to the general appeal of a textbook. — Цветные фотографии и диаграммы сильно повышают общую привлекательность учебника.

Many publications have general appeal, such as consumer issues, education, statistics, geology, health, and history. Others are technical research reports. — Многие публикации представляют интерес для широкой публики и затрагивают проблемы потребителей, вопросы образования, статистики, геологии, здоровья и истории. Остальные содержат отчеты технических исследований.


Англо-русский экономический словарь.

Игры ⚽ Поможем написать курсовую

Полезное


Смотреть что такое "general appeal" в других словарях:

  • Appeal as from an abuse — • The object was to safeguard equally the rights both of the State and of the Church Catholic Encyclopedia. Kevin Knight. 2006. Appeal As From An Abuse     Appeal as from an abuse …   Catholic encyclopedia

  • Appeal as from an abuse — (French appel comme d abus ) is a legal term applied in the canon law of the Roman Catholic Church, meaning originally a legal appeal as recourse to the civil forum (court) against the usurpation by the ecclesiastical forum of the rights of civil …   Wikipedia

  • Appeal to consequences — Appeal to consequences, also known as argumentum ad consequentiam (Latin: argument to the consequences ), is an argument that concludes a premise (typically a belief) to be either true or false based on whether the premise leads to desirable or… …   Wikipedia

  • General Court (European Union) — General Court Established 1989 Jurisdiction European Union Location Luxembourg, Luxembourg Website [1] …   Wikipedia

  • General Resurrection —     General Resurrection     † Catholic Encyclopedia ► General Resurrection     Resurrection is the rising again from the dead, the resumption of life. The Fourth Lateran Council teaches that all men, whether elect or reprobate, will rise again… …   Catholic encyclopedia

  • appeal — [ə pēl′] vt. [ME apelen < OFr apeler < L appellare, to accost, apply to, appeal; iterative < appellere, to prepare < ad , to + pellere: see FELT1] 1. to make a request to a higher court for the rehearing or review of (a case) 2. Obs.… …   English World dictionary

  • General Councils —     General Councils     † Catholic Encyclopedia ► General Councils     This subject will be treated under the following heads:     ♦ Definition     ♦ Classification     ♦ Historical Sketch     ♦ The Pope and General Councils     ♦ Composition of …   Catholic encyclopedia

  • General Secretariat for Macedonia and Thrace — Γενική Γραμματεία Μακεδονίας Θράκης …   Wikipedia

  • General Medical Council — (GMC) the UK body that regulates doctors. It advertises itself as protecting patients and guiding doctors , but doctors will realise that this guidance involves striking them off and ending their professional careers. At present there are 54… …   Law dictionary

  • Appeal — For other uses, see Appeal (disambiguation). An appeal is a petition for review of a case that has been decided by a court of law. The petition is made to a higher court for the purpose of overturning the lower court s decision. The District of… …   Wikipedia

  • Appeal procedure before the European Patent Office — Decisions of the first instances of the European Patent Office (EPO) can be appealed, i.e. challenged, before the Boards of Appeal of the EPO, in a judicial procedure (proper to an administrative court), as opposed to an administrative procedure …   Wikipedia


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